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Happy Holidays! Celebrate like we do here in Cleveland!

Happy Holidays! Celebrate like we do here in Cleveland!

Friday, December 21st, 2018 Uncategorized No Comments

Big Decisions – Choosing a Media and Interactive Company

JMA is pleased to present a FREE guest article by our colleague Kristy Somerlot from Impact in Cleveland. Enjoy these samples of work from Impact. To chat with us and get your questions answered, email janmckay@live.com and we will arrange a complimentary call 316-650-8503. https://vimeo.com/263038533 https://vimeo.com/294654486 http://impactcommunications.com/portfolio_item/battle-of-midway-exhibit/?category=Exhibits http://impactcommunications.com/portfolio_item/augmented-reality-app/?category=Exhibits Download the free article here:

Tuesday, November 27th, 2018 Uncategorized No Comments

Spend Time Understanding Your Visitors and Visitor Prospects

When it comes to understanding visitors, I concur with these words by B. L. Driver and his associates and quoted by Dr. John Falk in one of his many outstanding books, Identity and the Museum Visitor Experience. “…The leisure experience should not be viewed merely as an activity, such as hiking, fishing, camping or shopping…
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Tuesday, November 27th, 2018 Uncategorized No Comments

Beating the Drum for Strategic Planning

Does strategic planning still matter? It does matter, for reasons large and small. Taking time to create a strategic plan is time well spent and brings added benefits of team building, community engagement, and donor development. There is no one-size fits all for a strategic planning process. When do you want the plan to be…
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Monday, September 10th, 2018 planning Comments Off on Beating the Drum for Strategic Planning

Are we there yet? Visitor Experiences and our Level of Effort

Sometimes it seems that museums and nonprofit destinations are grappling with the same issues, from year to year and over decades.  The names of these issues have changed over time, but the intrinsic basis of them has stayed the same. One long standing issue is how we view visitors and those we want to “touch,”…
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Tuesday, September 4th, 2018 Uncategorized No Comments

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